A top sales executive can actually increase the perceived value of your company’s products or services. Not only will a top executive become a go-to for customers, the person they know they can call when they need something, but he or she will also have the leadership skills to help every member of the team do the same. To gain customer loyalty and increase your company’s perceived value, sales executives should possess some very specific traits.
Confidence Without Arrogance
It is impossible to become a top sales executive without a lot of confidence, but successful executives stay humble. Those who can strike this delicate balance add a great deal of value to the company. They should also be honest and avoid over-promising.
Regardless of your exact products or services, selling is tough work. Only those who are highly committed to your company and to the job will add the value you need. Enthusiasm for your products or services is also extremely important.
Top sales executives know that it’s not enough to dazzle prospects. They also have the grit and the self-discipline to stay the course. Look for an executive who is always well prepared for sales pitches and team meetings. A top executive knows not just how to set aggressive yet realistic goals, but also how to guide a team to meet them.
Creativity and a Proactive Mindset
Every customer is different, and top sales executives are able to think outside the box. They should foster a sense of creativity among the entire team, helping sales professionals to come up with novel approaches to sealing the deal. They also understand the importance of making an impact, and they help their team members find ways to be memorable.
Top sales executives never stop learning and growing. They know that they can learn a lot from customers, prospects, and the world around them, and they are comfortable seeking feedback. They create an atmosphere of openness with their team members in which questions are encouraged.
Successful sales executives have the skills they need to convey their message clearly, succinctly, and enthusiastically. They know when to push back, when to agree, and when to say nothing at all. They are excellent closers and they know how to make new customers walk away satisfied that they received true value from the sale.
Sales is a difficult job, and those who are truly good at it bring a tremendous amount of perceived value to your company’s products or services. Top sales executives add even more value, because they are not only successful salespeople in their own right, but they are tremendous leaders who can help bring out the best in their team members. Finding a truly successful sales executive is not easy, but it is well worth the time and effort.
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- Posted by Stuart Glassman
- On March 31, 2019
- 0 Comments