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Executive Leadership for High-ROI, PE-, and VC-Driven Companies

June/July 2018: Sales, Marketing, and Operations Executive Leadership for High-ROI, PE-, and VC-Driven Companies

The acronyms PE and VC have multiple meanings. For instance, the former can refer to price-to-earnings ratio, which is a company’s stock price divided by its annual earnings per share. The latter, on the other hand, can refer to variable cost, a company expense that fluctuates in relation to product output. More to the point, though, PE can mean private equity and VC can signify venture capital, two forms of company control that connote aggressive management and high expectations regarding return on investment (ROI). Providing such management and achieving such ROI is not easy, with the first typically being a prerequisite to the second. Accordingly, this article focuses on the traits to look for in marketing, sales, and general executives who can enable PE- and VC-backed companies to turn these lofty goals into realities.  More…


June/July 2018: Sales, Marketing, and Operations Executive Leadership for High-ROI, PE- and VC-Driven Companies

May 2018: The Marketing & Sales Executive Candidate Experience – A Bilateral Assessment

April 2018: Will Your Next Executive Hire be Emotionally Intelligent? How You Can Tell & Why You Should Care

March 2018: Employer Branding & Company Branding – Interlocking Pieces of the Talent Acquisition Puzzle

January 2018: From Brand Identity to Brand Culture – The Evolution of a Strategic Business Function & the Revolution of Its Leadership

December 2017: The Business Development Executive – Strategic, Customer-Focused, & Driving Growth Through Sustained Action

November 2017: The Digital Marketing Leader: Managing Your Company’s Virtual Persona 24/7

October 2017: The Hallmark of a Successful Corporate Communications Executive: Developing and Promoting a Resonant Message

September 2017: The Varying Challenges of Executive Search According to Your Business’s Ownership Model – Part 2: Family-Controlled Versus Publicly-Held Companies

August 2017: The Varying Challenges of Executive Search According to Your Business’s Ownership Model

July 2017: The Vice President, Sales Channel Management: Your Guide Along the Divergent Pathways to Market

June 2017: The Chief Sales Officer (CSO): A “Nice to Have” or a True “Must Have”?

May 2017: Hiring the Ideal Product Management Executive

April 2017: Executive Search- Why “Same Old, Same Old” Isn’t Always The Best Bet

February 2017: Finding a Market Research Leader Who Can Help You Paint a Picture of Your Ideal Customer

January 2017: The Marketing Communications Executive’s Ever-Evolving Role in the Age of Digital Convergence, Business Transformation, and the Internet of Things

November 2016: What to Look for in Your Next CMO or Senior Marketing Leader

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