Torch Group’s latest eBook Fresh Perspectives in Evolving Leadership Roles, is now available as a free download. The eBook is a comprehensive index of articles that present our current thinking on the revised and expanded roles of key market- and customer-facing functions and the requisite talents, aptitudes, and backgrounds of the professionals who lead them.
In other words, it is what we believe chief marketing officers (CMOs), chief sales officers (CSOs), communications executives and their senior management staffs should look like in an age where sales channels run the gamut from face-to-face selling to e-commerce, marketing departments are filled with content creators and social media strategists rather than writers and artists, and the workforce is shifting from Baby Boomers to Millennials and Gen-Xers.
Torch Group’s latest eBook includes a deep dive into the following executive titles and core functions within marketing, sales & communications:
| · Marketing Management · Digital Marketing · Branding · Market Research · Product Management | · Channel Management · Business Development · Sales Management · Marketing Communications · Corporate Communications |
Whether you are looking to hire now or in the future, we hope you find this eBook useful in helping to fill senior management, executive, and C-level roles.
Click here to download your free copy today.