April 2019 TORCHLIGHT

The Slow March of Artificial Intelligence in the Marketing Industry A new generation of AI tools is helping marketers get a better handle on the drudgery, freeing them up to concentrate on more creative tasks. Is your company ready for this wave of innovation? During the Cold War, the United States and the Soviet Union […]

Posted by Cassandra Greaves
On April 11, 2019
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Skills All Business Development Executives Should Possess

Business development executives rely on a combination of knowledge, theory, and experience to guide business growth. They are masters at evaluating performance, finding innovative ways to help the business reach its potential, and identifying emerging opportunities. These somewhat esoteric job duties rely on a specific skillset. Here are the skills all business development executives should […]

Posted by Megan Boyd
On March 31, 2019
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Traits of a Top Sales Executive

A top sales executive can actually increase the perceived value of your company’s products or services. Not only will a top executive become a go-to for customers, the person they know they can call when they need something, but he or she will also have the leadership skills to help every member of the team […]

Posted by Megan Boyd
On March 31, 2019
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Characteristics of a Successful Chief Communications Officer

Not too long ago, public relations was just one big department. Today, though, many companies see the value of subdividing into departments such as internal communications, marketing communications, social media, and corporate communications. This means that the job of Chief Communications Officer (CCO) is more critical than ever before. A modern CCO is a strategic […]

Posted by Megan Boyd
On March 20, 2019
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Qualities of a Successful Marketing Executive

Marketing executives are vital to any company. The field of marketing is fast-paced and continually evolving, and top marketing executives must be able to guide a team to success against a constant backdrop of competition and changing priorities. Here are the qualities all marketing executives must have to be successful. Strong Vision A top marketing […]

Posted by Megan Boyd
On March 15, 2019
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Traits All Top Executives Need

Leadership styles vary, and each executive role has its own set of core knowledge, skills, and abilities that are essential to that position. Still, research has identified certain traits that all senior executives need to succeed. Here is what to look for in a candidate for a key position. Competitiveness Literature teaches us that there […]

Posted by Megan Boyd
On March 14, 2019
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Is Your Team Ready to Play Ball?

In the chilliest depths of winter, there’s one bit of hopefulness that always reminds us spring will come again soon enough: the countdown to opening day and the start of your favorite baseball team’s spring training camp. As a metaphor for rebirth and renewal, it’s hard to beat. For players, it’s a chance to wipe […]

Posted by Stuart Glassman
On March 12, 2019
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The Conspiracy of Average

We live in an age of conspiracies By Greg Selker The questions surrounding the JFK assassination, the moon landing and supposed government secrecy about harboring captured space aliens have long dogged us. But the Internet and social media have put all this on booster rockets. But in the business world, there’s a conspiracy that’s actually […]

Posted by Guillaume Muller-Greven
On February 28, 2019
1 Comments
2 likes

Is Your Company Ready for A Chief Customer Officer?

The Customer Experience Role: Not Just a Trend, But a Movement You might have noticed in the past year or so, an even greater volume of personalized emails and direct mail being received from banks, restaurants, hotels and other companies and institutions with whom you’ve done business or previously researched. I know this is true […]

Posted by Guillaume Muller-Greven
On February 20, 2019
0 Comments
2 likes

February 2019 TORCHLIGHT

Walking the Walk When Putting Customers First Some of the Savviest Businesses are adding a new Customer Experience Function to their Organizations…. Should Yours Be Next? As the digital revolution continues its relentless transformation of our lives, every business has had to adjust, or risk watching their business models implode. Digital tools and lifestyles […]

Posted by greg
On February 13, 2019
0 Comments
3 likes

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