CURRENT TORCHLIGHT NEWSLETTER
November 2017: The Digital Marketing Leader: Managing Your Company’s Virtual Persona 24/7
The Digital Marketing Leader: Managing Your Company’s Virtual Persona 24/7
These days, it’s hard to imagine any company whose business has not been somehow affected by one or another form of digital marketing, from outbound marketing such as e-mail and online pay-per-click (PPC) advertising through inbound marketing such as content marketing, search engine marketing, and social media. Certainly, there are perhaps a few outlier companies that don’t rely much on digital marketing but, for the most part, if a business has considerable revenue, a significant product or service set, and a sizable customer and prospect base, it has a website and digital marketing presence. Not having these is akin to not being in the Yellow Pages years ago because, nowadays, without them a company is not so much in business as perhaps on the road to being out of business.
PREVIOUS TORCHLIGHT NEWSLETTERS
October 2017: The Hallmark of a Successful Corporate Communications Executive: Developing and Promoting a Resonant Message
September 2017: The Varying Challenges of Executive Search According to Your Business’s Ownership Model – Part 2: Family-Controlled Versus Publicly-Held Companies
August 2017: The Varying Challenges of Executive Search According to Your Business’s Ownership Model
July 2017: The Vice President, Sales Channel Management: Your Guide Along the Divergent Pathways to Market
June 2017: The Chief Sales Officer (CSO): A “Nice to Have” or a True “Must Have”?
May 2017: Hiring the Ideal Product Management Executive
April 2017: Executive Search- Why “Same Old, Same Old” Isn’t Always The Best Bet
February 2017: Finding a Market Research Leader Who Can Help You Paint a Picture of Your Ideal Customer
January 2017: The Marketing Communications Executive’s Ever-Evolving Role in the Age of Digital Convergence, Business Transformation, and the Internet of Things
November 2016: What to Look for in Your Next CMO or Senior Marketing Leader