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TorchLight Newsletter

CURRENT TORCHLIGHT NEWSLETTER

Brand, Brand Identity, Branding, Brand Culture, Executive SearchJanuary 2018: From Brand Identity to Brand Culture – The Evolution of a Strategic Business Function & the Revolution of Its Leadership

At their historic roots, the words brand and branding mean to identify an object or an animal as one’s property by marking it indelibly.  Since that humble beginning, the words have acquired more expansive connotations, most often as a result of their adoption by the field of marketing.

 

PREVIOUS TORCHLIGHT NEWSLETTERS

December 2017: The Business Development Executive – Strategic, Customer-Focused, & Driving Growth Through Sustained Action

November 2017: The Digital Marketing Leader: Managing Your Company’s Virtual Persona 24/7

October 2017: The Hallmark of a Successful Corporate Communications Executive: Developing and Promoting a Resonant Message

September 2017: The Varying Challenges of Executive Search According to Your Business’s Ownership Model – Part 2: Family-Controlled Versus Publicly-Held Companies

August 2017: The Varying Challenges of Executive Search According to Your Business’s Ownership Model

July 2017: The Vice President, Sales Channel Management: Your Guide Along the Divergent Pathways to Market

June 2017: The Chief Sales Officer (CSO): A “Nice to Have” or a True “Must Have”?

May 2017: Hiring the Ideal Product Management Executive

April 2017: Executive Search- Why “Same Old, Same Old” Isn’t Always The Best Bet

February 2017: Finding a Market Research Leader Who Can Help You Paint a Picture of Your Ideal Customer

January 2017: The Marketing Communications Executive’s Ever-Evolving Role in the Age of Digital Convergence, Business Transformation, and the Internet of Things

November 2016: What to Look for in Your Next CMO or Senior Marketing Leader

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