Case Study - Interim

A National Art Institute

The Client
Established in 1882, this Art Institute, located in Ohio, has earned a reputation for being among the top ten professional colleges of art and design in the country. The Institute attracts students who are serious about becoming professional artists, and designers who seek a school with a broad campus atmosphere that is both intellectually stimulating and artistically challenging. The Institute's goals of providing a superior education are consistent with its accrediting agencies and professional memberships.

The Challenge
Having decided to conduct the search for a marketing director on their own rather than using an executive search firm, this outstanding Art Institute hired a marketing director using internal resources. The Institute quickly realized the person they had hired did not have the skill set needed to run a complex marketing department, which requires not only developing marketing tools to solicit candidates and increase enrollment for the various program, but also preparing documents to satisfy the needs of the executive staff, the board and trustees.

The Institute dismissed the marketing director during one of its most critical periods - enrollment season. One of the members of the Institute's board suggested contacting Torch Group. Having worked with Ron Torch in the past, the board member felt confident that Torch could find the talent to solve the marketing problem the Institute was facing. When the executive director of the Institute contacted Ron Torch, she said, "We quickly need someone who understands marketing, has the right business background, and will quickly understand our needs."

The Solution
"With our years of experience, we know that it takes from 60 to 90 days to find an appropriate replacement for a position like this," said Ron Torch, President and CEO of Torch Group. "What the Institute needed - and needed quickly - was an interim professional with the right background and skills, who could ensure that the marketing plans and projects remain on strategy with the enrollment goals of this organization."

In less than one week, with its extensive proprietary national database of marketing, sales and communication professionals that are highly specialized in over 80 sub-disciplines, Torch Group was able to provide the Institute with several qualified interim candidates. The Institute quickly selected one from among the several professionals Torch Group provided. The candidate quickly gained credibility and was quite soon able to accomplish the Institute's immediate marketing goals.

"Using an interim marketing director is providing us with the time to better understand our needs, and to develop a list of very specific skills we require, so that we don't make the same mistake again," said the executive director of the Art Institute. "We may decide to hire the interim marketing director selected by Torch. If we continue to look for a new marketing director, we will certainly work with a professional executive search firm, like the Torch Group. Our experience with Torch Group definitely helped us realize the financial and professional advantages in using the services of executive search experts with marketing expertise. Torch Group is equipped to help us obtain the best candidates for an important marketing position."

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