Case Study - Temp-to-Perm

Large Bank Job Trial

The Client
A large banking conglomerate, headquartered in Cleveland, Ohio, is one of the ten largest banks in America in terms of deposits. As one of the nation's largest financial holding companies. The company is part of an extensive banking network, located primarily in Ohio, Florida, Illinois, Indiana, Kentucky, Michigan, Missouri and Pennsylvania, which also serves customers in selected markets nationally. Beyond commercial and retail banking, the company's core businesses also include mortgage financing and servicing, consumer finance and asset management.

The Challenge
Like all successful top-tier companies, the company was always looking at innovative and creative ways to economize within the company. One area that came under the cost-savings microscope? Media planning . . . which was being handled, at the time, by the company's outside advertising agency. Were there savings to be had by moving that function in-house? If so, how could the company test that concept? Could the volume of work and the savings somehow be measured in order to justify a full-time hire?

The Solution
While the company has had its own in-house creative group for years to handle most of the company's marketing communications and advertising needs (such as point of sale and other promotional materials), they were considering the idea of bringing the media planning function in-house as well. However, the company was unsure if there would be enough work -- and ROI -- to justify and support a full-time hire.

To meet this unique challenge, the company turned to Torch Group, Inc. As a nationally recognized resource for the acquisition of top-notch marketing talent, Torch Group had worked with the company extensively over the years, providing a variety of writers and other free-lance talent to the bank.

"This situation, however, was very unique." said Torch Group President and CEO, Ron Torch. "The company wanted us to find them someone to fill a three-month/full-time assignment as a media planner. Then, after the three-month trial, they would evaluate whether the position -- and the person -- would be a good fit as a full-time employee."

Thanks to Torch Group's extensive database of quality marketing talent, they were able to find the perfect candidate for the company.

"The person we recommended had 20 years of experience in media planning, media buying and account management. She had been a Senior V.P. and Account Director of a $20B media management company, as well as Senior V.P. and Media Director for a major Midwest advertising agency, working with high-profile national clients and dealing with consumer and business-to-business advertising in a variety of local and national media. She was also very actively involved in the development of brand strategies, media plans and more," Torch said.

After the three-month trial, the company quickly determined that the volume of work, and the ROI generated by bringing media planning in-house, more than justified . . . and paid for . . . the new, full-time position.

"Other recruiters are one-dimensional," according to Torch. "They're looking to simply fill seats in a company. However, Torch Group truly goes to the next level . . . by filling marketing needs."

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